Viestimedia X Factiverse
Started at the end of September 2025, the GAMI Incubator Finland programme (powered by Wan-Ifra) brings together three selected Finnish media companies and international start-ups for a collaborative six-month journey.
I have the pleasure of coaching a team formed by Viestimedia, the leading media company in the agriculture, forest industries, and related businesses in Finland, and the Norwegian start-up Factiverse, which is pioneering a tool that extracts reliable, real-time insights from text, video, and audio, providing the necessary information to improve content authenticity and credibility reporting.
Over the next six months, we will work closely to develop proof-of-concept prototypes, tackling challenges and opportunities within the rapidly evolving media landscape.
Our aim will be to address Viestimedia’s challenge of strengthening and maintaining public trust during political campaigns by tackling misinformation.
In-novatio 