Blog & projects

Viestimedia X Factiverse 

Started at the end of September 2025, the GAMI Incubator Finland programme (powered by Wan-Ifra) brings together three selected Finnish media companies and international start-ups for a collaborative six-month journey.

I have the pleasure of coaching a team formed by Viestimedia, the leading media company in the agriculture, forest industries, and related businesses in Finland, and the Norwegian start-up Factiverse, which is pioneering a tool that extracts reliable, real-time insights from text, video, and audio, providing the necessary information to improve content authenticity and credibility reporting.

Over the next six months, we will work closely to develop proof-of-concept prototypes, tackling challenges and opportunities within the rapidly evolving media landscape.

Our aim will be to address Viestimedia’s challenge of strengthening and maintaining public trust during political campaigns by tackling misinformation.

As a coach on the Stars4media BOOST phase I played a role in STT’s digital transformation, supporting the Finnish news agency’s move to SourceFabric’s Superdesk platform. Before the shift, STT’s newsroom workflows were based on legacy systems that created silos, slowing down news production and making collaboration difficult as volume is increasing while time to market is shrinking.

Through a set of targeted workshops, I helped both parties identify the main challenges and worked closely with the SourceFabric team to customise Superdesk to STT’s needs, streamlining operations and fostering real-time collaboration between journalists.

One key aspect of Superdesk is that it is open-source, meaning the platform is open to customisation and also that other newsrooms can build on and contribute to the platform’s development, fostering innovation across the industry.

This transformation comes at a time when the news industry is increasingly driven by digital platforms that prioritise workflow efficiency and real-time coordination. With newsrooms worldwide adopting centralised portals like Superdesk, there’s a growing trend to integrate multiple tasks—planning, writing, editing, and publishing—into a single system. This shift not only enhances operational transparency but also allows journalists to adapt to the increasing speed of news cycles and the demand for multi-platform content distribution.

This piece of work with STT and SourceFabric highlights how innovation in newsroom can support media organisations in keeping up with the ever-accelerating pace of journalism.

For more details, check the full case study HERE on SourceFabric’s website.

With the Stars 4Media EXPLORE phase coming to a close, it’s time for us to look back on the study conducted over the past 4 months by France Télévision and Faktisk, who I am coaching on this project.

What is this project? VISE – The verified image search engine. A web-based solution to help fact-checkers as well as other professionals involved in image verification to search for images and videos in order to see whether a fact-checking professional has already verified the image.

Why? Over the course of this study, FTV and Faktisk have identified two major pain points for fact-checking professionals: image/video verification takes a lot of time and images verified as “authentic” are rarely indicated as such, as publication of fact checks tends to favor debunking articles.

The idea? Input an image/video or link, find out whether it has already been fact checked and if so, access the fact check rating card to see all relevant information. Fact checkers can then run a quick double-check rather than having to verify the image from scratch.

Who is it for? Fact checkers, but also journalists, NGOs, OSINT communities… and one day even the general public!

Find out more below and download the executive summary here.

Read about this project on France TV Lab website (in French) here.

Funded by the EU Commission, Stars4Media is an innovation exchange programme aiming at facilitating cooperation between media professionals, and accelerating media innovation and cross-border coverage in Europe.

On this programme, I am appointed as Business Transformation coach for one of the 14 selected projects.

I am supporting France Télévision, and Faktisk (Fact checking organisation from Norway) on their path to develop a search engine for verified images targeted at the news industry.

‘Disinformation affects everyone, not only media professionals”, says Nathalie Gallet, a journalist from France TV. “We aim to create a sort of a plug-in for both journalists and citizens that will help them verify the image source”, says Nathalie Gallet. “Thanks to Stars4media this media innovation will start to come to life. We will be able to export the concept immediately to European media. The news innovation department of Francetv will have the honour of leading this project, which will be useful to all.”

As part of Digital Catapult, I co-led the design and delivery of Sellafield DLT Field Lab, which report (Harnessing the Power of Distributed Ledger Technology) is out and that you can download it here.

Have a read to find out how Digital Catapult and Sellafield Ltd alongside their nuclear industry partners the Nuclear Decommissioning Authority, Magnox Ltd, Low Level Waste Repository (LLWR), and Radioactive Waste Management (RWA), have tangibly and successfully explored how distributed ledger and ssi (self-sovereign identity) could help with nuclear decommissioning.

Congrats to RKVST, Inc and Condatis who have demonstrated the relevance of their respective DLT based solutions in nuclear waste management tracking and worker credentialing .

This report accounts for the success of our Field Lab methodology in supporting traditional sectors to adopt new technology, and conduct meaningful experiments with innovative suppliers from the startups and scaleups ecosystem.

Abstract:

“The nuclear sector presents an exciting opportunity to implement advanced digital technologies for driving operational improvements and cultural transformation.

Our DLT Field Labs showed how some of the challenges that seemed perplexing at the start of our journey have been deciphered through innovation and collaboration.

As we embark on our mission to aid the post pandemic sector recovery by implementing new and advanced digital solutions, such highly regulated sectors will pave the way in generating the essential learning outcomes that can be exploited on a cross-sector basis throughout the UK economy.”

Pierre Baisle, Head of Innovation Practice at Digital Catapult

As part of Digital Catapult, I co-led the build and delivery of the first pan-european blockchain challenge-led acelerator. You will find on DLT4EU website some of my and my former colleagues views regarding this project.

You can download the final report and playbook of this great project, should you be willing to build your own and want to see how we designed it.

Abstract:

“Why shouldn’t public sector organisations benefit from collaborations with SMEs in the same way as others such as corporates do? We aspired to build a programme that would help grow awareness of the public sector’s eagerness to interact and adopt those technologies in order to improve their services to citizens. We also hoped it would help SMEs address those markets that are often difficult to access for them,” says Pierre Baisle as we speak with him, Katy Ho and Dr. Robert M. Learney from Digital Catapult about their contributions to the DLT4EU accelerator programme.

The DLT4EU accelerator programme identifies and connects distributed ledger technology (DLT) entrepreneurs with leading public and private sector organisations for social and public good.

DLT4EU is led by a consortium comprised of Metabolic, Digital Catapult and Ideas for Change, with direct support and advice of the European Commission’s Joint Research Center.

Tech Forum, Swedish Chamber of commerce for the UK, September 2022

Last September, I took part in the Tech Forum held by the Swedish Chamber of Commerce for the UK, in Drapers’ Hall, London. The topic of this edition was “Boosting Creativity”.

The panel I sat on tried providing answers to the question: “How can traditional businesses adopt a more creative mindset?”

I exchanged on stage with:
🔸 Louise Dyrendahl, Partner, EY
🔸 Dr Jo Twist OBE, CEO, Ukie – The Association for UK Interactive Entertainment
🔸 Ben Roth, Online Business Director, Volvo Car UK